We
can help your sort through all of the complicated ways to
get your web site noticed!
Search
Engine Optimization
D-Webjazz
Web Design Inc. will work with you to write a company profile
and develop a list of keywords applicable to your industry,
to be used for search engines to locate and add your web site
pages to their databases. Each site has its own unique needs,
and proper positioning of your keywords within the HTML meta
tags, body text, heading tags, links and alt tags, will affect
the results shown by spider-based search engines. We have
the experience to provide you with sound advice for your web
site HTML meta tags and keywords, and help find relevant directories
to which your web site can be submitted. Our experts can help
you with the professional web site submission, pay-per-click
program management, and search engine optimization.
How
to drive traffic to your web site? (and by
the way we can help you with all of these)
Here are Two Top 10 lists for Successful Internet Marketing
You can’t
just submit your site to the search engines and expect to
be on page 1 on Google the next day. It takes time and for
most people that day will never come.
If you
sell a common product that everyone and their brother sells
across the country, it can be hard to get big hits. But there
are some things that you can do to drive traffic to your site:
- Provide
a monthly email newsletter: Email marketing is one of the
most powerful marketing tools available today. It is easy,
affordable, direct, actionable and highly effective. When
you add email to your marketing mix, you spend less time,
money and resources than with traditional marketing vehicles
(e.g. direct mail or print advertising) And, with email
marketing, you can communicate more quickly which means
your time-sensitive information is disseminated in minutes,
not days or weeks - and you can see the results of your
efforts instantly
- Update
your site often
- Submit
press releases and find other ways to get free publicity
- Purchase
ad space on other web sites
- Researching
what are the best keywords for your site – do you
know what people are searching for?
- Link
your site with other content related markets: For example:
a dog groomer could swap links with a pet supply store and
visa versa
- Make
sure your web site is listed everywhere your phone number
is: Letter head, invoices, business cards, company vehicles
- Purchase
pay per click on Google or Yahoo
- Avoid
the pitch “we will submit you to 10,000 search engines.”
There are only a handful of places to submit
- Do
not over submit your site
If you are in the process of creating
or updating your web site keep these suggestions in mind:
- Design
your site for your target audience
- Have
good content
- Make
it easy to navigate
- Avoid
using frames
- Limit
your use of Flash
- Create
a separate page for each of your major services: These pages
will rank higher for their keywords since they contain targeted
rather than general content. And since not many people are
doing this yet you'll find it's possible to get several
top 10 rankings.
- Match
your look to your target audience
- Create
a killer title tag and use the header tag and meta tags
properly
- Write
at least 200 - 250 words of visible text copy based on your
chosen keywords
- Make
your site easy on the eyes. No one wants to see gray text
on black.
Contact
us. We can help!
This
is a great article if you are wondering about:
How
Search Engines Make Sense of the Web
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