Who
are your current customers?KEEP
THEM INTERESTED
What
new customers do you want? TARGET THEM
Where
do potential customers hang out? GET YOUR MESSAGE
TO THEM
What
are your company's goals?
Reach
more customers
Inform
customers and potential customers
Reduce
advertising costs
Reduce
mailing costs
Test
new services or products
What
are your goals for your web site?
Do
you want to sell, promote, inform
What
type of image are you looking (down home? friendly?
corporate? slick?)
What
is the size of your budget? Not big? Have your site done in
stages. Trim some of your advertising in the next couple months.
Have fewer ads or reduce the size.
Do
you want to add interactivity to your web site? Add
Games!
Tease them with your web site
on your ad.
Get
them to go check you out.
Your
advertisement is now a doorway to your web site.
This
also reduces the size of your ad and reduces the cost
of your ad.
A
web site can help you achieve these goals and even more (see
why a web site).